Rashida Bobb leads Mastercard's startup development program dedicated to early-stage minority-owned businesses. She works directly with dozens of startups across the U.S. that are working on new fintech concepts and creating services that can expand financial inclusion to underserved communities.

She joined Mastercard in 2022, after spending 15 years helping healthcare companies – including Bayer, Peppermint VC, Pfizer, and Express Scripts – identify and evaluate startups to invest in and scale.

Born and raised in the Bronx and Harlem, Rashida brings experiences from working in Uganda, the UK, Germany, and all around the U.S. She's passionate about expanding venture capital funding to more women and people of color, and she volunteers her time to mentor up-and-coming startup leaders. Rashida is currently an advisor to SXSW, Investor of Color Network, Springboard Enterprises, and other startup ecosystems.

Rashida has a Bachelor's in Psychology/Human Development from Cornell University and a Master's in Public Health Management from Yale University.