Tope Mitchell holds a Ph.D., M.A. (Indiana University), and B.A. (University of Washington) in sociology with an emphasis on social psychology and identity along with an MBA Certificate in general business from UNC – Fayetteville, an HBCU. Her career includes social research on identity, marketing insights, and innovation. She has worked as a lifestyle and leisure analyst, Associate head of multicultural insights and as a business strategist at award-winning companies (Mintel, Kantar Futures, and Three Group). She has taught business courses in entrepreneurial marketing, new venture creation, and business and society at the undergraduate and graduate level. Dr. Mitchell co-founded Fashola Mitchell Education Solutions, Inc. in 2010 to provide educational resources to at-risk youth in San Bernardino County, California. She is currently the Chief Executive Officer and Co-Founder of Reflekt Me. Reflekt Me hyper personalized eCommerce sites to create an inclusive and engaging online shopping experience. She is an avid reader, foodie, and mother of two.